The 'stakeholder' concept: spin or substance?

If you have ever tired of explaining your job to sceptical colleagues, this one is for you. Even people familiar with the term struggle to pin down what ‘stakeholder’ really means. We take apart the myths around the language, and you tell us how you describe the role, and defend its value, inside your own organisation.

You will leave with: a sharper way of describing what you do to the people who fund it